My journey
Experience
Hi!
I am passionate about crafting engaging interactive experiences that prioritize design. As a design lead and strategist, I focus on transitioning smoothly from concept to execution. My approach emphasizes the importance of user research and testing, allowing us to create intuitive experiences that guide users toward their goals. With over 15 years of experience in designing enterprise SaaS products, I thrive on solving unique challenges, particularly in Big Data and the Mar-tech industry. I look forward to collaborating with other innovative thinkers to create experiences that push the envelop and deliver productive tools for our users.
Work Experience
Annalect
Apr 2013 - Present
Director, UI/UX
Oct 2019 - Present
Led a global team of 10+ designers to define and implement UX strategy for Omni Platform and external products, focusing on AI innovation and user engagement.
Developed a UX research structure enabling confident testing and iteration, promoting individual contributions and fostering collaboration within a diverse team.
Designed and maintained applications including Omni Platform, Audience Explorer, Omni Assist (AI), and others to ensure purposeful and effective user experiences.
Associate Director, UX/UI
Oct 2017 - Oct 2019 6 yrs 7 mos
Led design team for new investment - Omni Platform with web capabilities for audience creation, media planning, and performance reporting.
Implemented UX/UI efforts to enhance user experience and drive engagement on the platform.
Collaborated with cross-functional teams to ensure seamless integration of design elements for optimal user interaction.
Senior UI Designer
Apr 2013 - Oct 2017 4 yrs 7 mos
Led UI designer overseeing all interaction design for the Annalect Insights Platform, a suite of applications focused on enabling data analysts to more efficiently gather, analyze, and share data insights with their clients in reference to their marketing efforts and spend.
Collaborated with Annalect Labs, an incubator within Annalect that prototypes new technologies within the data science space to create innovative experiences, pushing the envelope with new technologies.
Creative Intersect
Creative Director
Sept 2009 - April 2013 3 yrs 8 mos
Spearheaded the creative direction and user experience strategies for client brand experiences.
Collaborated with clients to develop compelling messaging for branding, print, interactive, and application design.
Successfully enhanced brand identity and communication through innovative design solutions.
Freelance
UX/UI Designer
Beeby Clark + Meyler and TruTV
Dec 2007 - May 2012 · 4 yrs 6 mos
Designed print media, digital ads, and websites for clients such as GE, illy Coffee, TruTV, and House of Blues.
Collaborated with creative directors, product managers, and clients to deliver high-quality assets.
Utilized skills in UX/UI to create visually appealing and user-friendly designs.
Agent 16
Art Director
New York, NY
June 2006 - June 2007
Art directed 360 campaigns for top brands like RJ Reynolds and Old Spice, resulting in increased brand visibility and customer engagement.
Collaborated on successful pitches that secured new clients such as Old Spice and Atari, showcasing strategic thinking and design acumen.
Developed compelling copy and visuals that resonated with target audiences, driving brand success and recognition.
Education:
FIT (Fashion Institute of Technology)
BFA, Communication Design
Sept 2001 - May 2005